8 Steps to Building an Impactful Marketing Strategy
Brand and Marketing

8 Steps to Building an Impactful Marketing Strategy

Craft a Strategy That Resonates
Learn the essentials of building a marketing strategy that reaches the right people, inspires action, and drives growth. With eight clear steps, this course helps you create a powerful plan that stands out in a crowded market.

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Carla Caswell

Carla Caswell

Marketing guru to SMEs serious about maximising their share of voice and making an impact. Carla has over 15 years of experience in digital media ad sales, strategy, client relationship building, project management, and 360-degree campaigns across multiple media channels.

Carla has worked with some of the world's largest brands such as Rolex, Unilever, Dyson, Mercedes Benz, Ford, and Nespresso. In addition, she has worked as the digital manager on the TV productions Master Chef SA, Idols SA, and Big Brother Africa.

If you are looking for solid experience, efficient outputs, and a strategic thinker who cares about your brand then Carla is your person.